Customer Success & Marketing
My Work With SeriaVedel
SeriaVedel is an eco-friendly luxury athleisure intimates line designed to empower
people from all over the world and help the planet at the same time. They are an e-commerce business in men's and women's apparel. SeriaVedel is a privately-owned luxury clothing brand based in Reno, Nevada. The company’s goals: For every person to live meaningful lives, no matter what shape, color, or size you are.
For this internship, I was required to have marketing skills in website management, writing, research, creativity, problem-solving, and attention to detail. The learning objectives for the student intern were to identify and analyze problems, identify or create processes to solve them, identify and evaluate social, cultural, global, ethical and environmental responsibilities/issues, identify and apply new ideas, methods and ways of thinking.
Website
Letter of recommendation written by the CEO may be located here
01
Vision Board
To get an idea of what the SeriaVedel brand looks like, I was assigned to research images that aligned with SeriaVedel's brand image. These images were gathered through various websites; Pinterest, Nike, & Adidas.
Additionally, one of the biggest factors that distinguishes SeriVedel from other big brand companies is that SeriaVedel is locally-owned in Reno, NV. To support the company being locally owned, I was able to find a photographer that had the ability to curate photos that has the ability to give SeriaVedel's image visually based on his past work.
02
Assignment 4
I did a competitor analysis with the two brands Nike and Lululemon. I believe that although both of these brands may be similar, their marketing strategies and products are appealed to different audiences. Brands such as Adidas and Under Armor may be seen in the same category/ level as Nike, therefore I chose Nike to represent a very known brand. Lululemon is a very known brand that is not in the realm of being Nike for its different marketing strategies as well as the different consumers Lululemon appeals to. Brands such as KORAL, 437, and TALA fall in between the same market, quite similar to SeriaVedel as well. I chose Lululemon to represent this side of the market of athleisure clothing.
03
Marketing Mix
I was assigned to clearly define what I want the end result to be – more customers, brand awareness, higher sales, etc. For us, we obviously just want brand awareness for our first launch. The goal of this marketing mix will help customers understand why our product is better than those of our competitors.
04
Research
05
Social Media Presence
Social Media allowed the company to showcase all of the work our team was able to generate and condense it into announcing our new product to the public.